Monocle magazine


Over at City of Sound, Dan Hill speaks (at length) of his experience at Monocle magazine, the publishing venture of Tyler Brûlé (ex Wallpaper magazine). The post is mostly about the experience of designing an online, broadcast edition of the magazine – which he emphasizes – is a complement to, rather than a complete copy of, the print edition.

Each “bespoke” edition was designed with consideration to the distinct qualities of both print and web. So the design and content was tailored to be appropriate for the method of delivery. He is particularly proud of how each edition of the magazine respects the individual environment in which it sits, quoting architect Eliel Saarinen to emphasise the point:

“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”

A good maxim to design by. Where is your publication going to sit? What is its next largest context? How can you design it so that it is appropriate and comfortable in that environment?

I would like you all consider the image below too. This is the way that print publications keep track of their work. Thumbnail prints are stuck up on a wall so that everyone involved can quickly see the whole edition and where it is up to. I would ask you to do this with your publications please, it will really help you to see it as a whole publication rather than just a series of individual spreads.


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