Newspaper shows some creativity

15Feb08

el_tiempo_farc_thumb.jpg

El Tiempo is Columbia’s main newspaper. On February 4 of this year they showed solidarity with people marching against the terrorist group FARC by printing their entire front page backwards.

The caption reads “Turning your back on the problem won’t make it go away. Join the march today.” Note also how each of the people in the photos have their back to the camera. This is a brilliant and brave piece of communication design that would have had real impact.

The marches were promoted through Facebook and ended up attracting millions around the country. You can read more about FARC and the Columbian situation on the Amnesty website.

Via Innovations in Newspapers and the ever wonderful Oscio, formerly Houtlust, a site dedicated to social advertising and non-profit campaigns from around the globe.

Advertisements


No Responses Yet to “Newspaper shows some creativity”

  1. Leave a Comment

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: