Deeper luxury

22Jan08

WWF-UK has analysed the environmental performance of the top ten luxury brands (such as Gucci, Yves Saint Laurent and Louis Vuitton) and has published its findings online. The report, titled Deeper Luxury, presents their vision for a more sustainable future for the luxury brand industry.

In the report they call for a new type of luxury “with deeper values expressed through social and environmental excellence”.  They debunk some common myths as to why these companies haven’t done much to improve their green ratings, explain some of the options for change, and also list a few innovative companies that are at the forefront of environmental fashion design.

If you have an interest in fashion or are just a sucker for a bit of designer luxury, this is worth a read. Download the report here. deeperluxuryreport.pdf

Thanks to Core77 for the link.

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