Good use of media

09Oct07

This ad that promotes surfing in the Margaret River region was placed in the extremely thick West Australian newspaper. It cleverly uses the thickness of the newspaper as the wave shape. This is a newspaper that I redesigned a couple of years ago when I was working for de Luxe & Associates. Via I believe in Advertising.

tourismsurf1.jpg

Agency: Marketforce Communications, West Perth, Australia
Creative Director: Andrew Tinning
Art Director: Julia Elton Bot
Copywriter: Murray Laird


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