The resurgence of 70s typefaces and the “cult of the ugly” have definitely hit the magazine design world. Following up on the post about Super Super is Arthur magazine, a “free, independently owned and operated transgenerational counterculture magazine.” It has a great mix of stories from interviews with Miranda July and Yoko Ono (by Thurston Moore of Sonic Youth), to fringe knitting fashion and tips for getting scarce when the cops get too close.
But the design is weird. It’s ugly and messy and totally lacking discipline, yet it is somehow hard to stop looking at it. I guess it’s somewhere between a high school yearbook and a list of my typographic sins. If they’d just spent a little more time refining their type it could have been really good. Some sloppy leading, terrible gradients and line ups ruin an otherwise intriguing package.
All I have to say, is if this is the sort of design you want for your publication, PLEASE MAKE THE TYPE A BIT TIDIER. You may think that that will be ruining the whole DIY aesthetic, but it won’t, it will just make the roughness more appealing.
Filed under: Publication Design, Typography | 3 Comments