public space art project


The Dutch design firm Team Tchm created the communications strategy for Beyond Leidsche Rijn, an public space art programme for a new city of 150,000 people near Utrecht. Their “toolkit” for communication included many different narrative elements, including posters, photo stories, animations and a website.

The design team constructed a diverse design language that could be easily used in a wide range of formats and uses. This flexibility helped the key message get out to many different sorts of people, from adults through to children. They made magazines for adults, a cartoon character to appeal to kids and a comic strip/photo story to explain what was going to happen in the new estate.

This is the sort of programme that you should be using as inspiration. I don’t think the actual design is all that hot, but the way that they’ve used the design to reach a wide audience is commendable. The image above shows a couple of posters, a website and a magazine design. Can you imagine that sort of design being used in Australia to promote a housing estate!


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