Throwing money away

06Aug07

 carlsberg_litterthumbnail.jpg
This is an ad for Carlsberg beer. They placed £5000 in real £10 and £20 notes around London with a removable sticker. via Adverbox. When you think about what the average price for an outdoor ad in central London would be, £5000 seems pretty cheap. There would have been a lot of talk about it.

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