Your Audience

03Aug07

If you are having trouble defining your audience because you feel the boundaries are too large (15-50 years for example or ALL MEN and ALL WOMEN), then it’s probably a good idea to just pick a smaller group that you would like to pitch your product/service/idea to.

Who is the most worthy or who would benefit from it most?

Try to make your market a little smaller and pretend that you’ll get to the rest of them another time.

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