This is one of the best descriptions of a target market for a publication I have read in a while (apart from all of yours of course!)

LUNCH is a magazine for the smart, savvy (post)consumer aged anything between 16-60 years old; LUNCH is more an attitude than an age. Value-conscious but increasingly aware of living a lifestyle paradox: responsible, trendsetting but also trend-driven. Wears Blackspot as well as Converse. Loves shopping, buys organic food and drinks Diet Coke, wears People Tree as well as H&M, weekends in the country, frets about global warming but flies EasyJet, wore a MakePovertyHistory band, loves festivals, breaks into a trot when approaching Selfridges. Has probably boycotted Nike, Nestlé et al, albeit temporarily. Loved No Logo and Supersize Me, reads Vogue and Closer. Recognise anyone.


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