Lunch

16Nov06

This is one of the best descriptions of a target market for a publication I have read in a while (apart from all of yours of course!)

LUNCH is a magazine for the smart, savvy (post)consumer aged anything between 16-60 years old; LUNCH is more an attitude than an age. Value-conscious but increasingly aware of living a lifestyle paradox: responsible, trendsetting but also trend-driven. Wears Blackspot as well as Converse. Loves shopping, buys organic food and drinks Diet Coke, wears People Tree as well as H&M, weekends in the country, frets about global warming but flies EasyJet, wore a MakePovertyHistory band, loves festivals, breaks into a trot when approaching Selfridges. Has probably boycotted Nike, Nestlé et al, albeit temporarily. Loved No Logo and Supersize Me, reads Vogue and Closer. Recognise anyone.

Advertisements


No Responses Yet to “Lunch”

  1. Leave a Comment

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: