To publicise the redesign of a magazine, Org designed six-foot tall letters that appear in alphabetical order over the course of a month.
You should have a look at all the Org projects, they are very interesting. Another one of their projects involved the printing of these gold foil-stamped business cards:
The typography is automatically generated by a computer program which tracks the fluctuations in the price of gold on the NY Commodities market over the morning when it was designed, varying the thickness of the letters to match this real-time condition. Now THAT is an inspirational idea for typography.
Filed under: Advertising, Design, Technology, Typography | Leave a Comment